If you don’t take action to ensure your company or personal brand protection online, you’re completion or their affiliates will steal your name, if for no other reason then to keep you from using it.
I have to ask you 3 simple questions about the future of your business:
- Do you own your product or company brand name on YouTube?
- Do you own your brand name or personal name on Twitter?
- How would you feel if a competitor owned your brand name on Facebook?
- What about the HUNDREDS of other social media sites out there?
I think you see where I am going with this…
Online branding is very important because you have to control your personal, brand or product name because if you don’t – someone else will.
It’s call ‘cyber-squatting’ and it could be happening to you right now and you’d never even know it until it was too late.
Just imagine, going to google.com or instagram.com and trying to create a new account for your company, your product name or brand and being told “USERNAME TAKEN.”
It happens every day. Worse still most web 2.0 sites do very little about it unless your brand or product name is trademarked.
Even then, you have to jump through one hoop after another to get your username back.
Now imagine doing that for over a hundred sites this month and for the dozens that pop up every month.
But now there’s something you can do to ensure your brand protection online. Here’s some insurance to see that this doesn’t happen to you: