Just a few years ago sending html email meant lower open rates, more trips to the spam folder and more often then not, lower profits. Why? Well it’s because people had a hard time reading html email. After all, a few years ago, not many email clients supported it. But time have changed – substantially. […]
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The Top 6 Tools You Need to Succeed Online
If you want to sell your wares online you’re not going to get very far without certain tools and software systems in your arsenal. Now, there are so many options out there that it can get a little overwhelming. So let’s talk about the ‘foundational’ tools you REALLY need today, right now, in order to […]
The Four Hour Work Week Made Easy
Have you read the book “The Four Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” by Timothy Ferriss? If not, you really need to. I can’t recommend it highly enough. It’s the best business book I’ve read in the last 5 years. The entire concept of the book (and Tim’s personal philosophy) […]
Value per Visitor – The Key To Online Sucess
Conversion Is The Key To Everything! What is the “secret” to making it online? There is no secret, its knowing your Value per Visitor. Pay attention to these three things; Driving traffic, converting that traffic into sales and being able to sell to the same customer more then once and you’ll win. If you can […]
How Do You Measure Media Buy ROI?
You’d think that ROI success would be easy to measure, but advertising has never been a so simple to figure out. When the talk turns to CTR, CPM, CPA, CPS many online business owners’ eyes glaze over or they throw up their hands in confusion. So today I’m going to break down the mechanics of what these […]
Retargeting – The Key to Higher Conversions
Want to increase your conversions AND get the maximum out of your advertising dollar? You can, and it’s easier than you might think. They call the technique “Retargeting”. In a nutshell, “retargeting” allows your ads to follow your prospects around the web so that your ad message is always in front of them. Yes, I […]
Positioning – How to Re-position Your Competition
What’s your company’s positioning in the market? If it’s not where you’d like, then this article will give you a completely different perspective on positioning, and how you can use it to your advantage. Let’s start with a few questions: When you go to a restaurant do you order a Cola? Nope, you order a […]
HTML Email Formatting Tips
Just a few years ago sending html email meant lower open rates, more trips to the spam folder and more often then not, lower profits. Why? Well it’s because people had a hard time reading html email. After all, a few years ago, not many email clients supported it. But time have changed – substantially. […]